Milanesity, is the innate or acquired aptitude to distinguish the useful from the useless. Being Ambrosian is almost a philosophy that identifies with the cult of efficiency and decorum.

QUID NOVI ?

What is new?

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Innovation and style have always been in our DNA.
We believe in young, contemporary brands—those that can interpret the present and envision the future.
We explore emerging trends and international labels with a curious and discerning eye.

Our roots? Solid and deep: two generations in the fashion world, from Milan in the 1960s to today.
A heritage of expertise that evolves, grows, and inspires every new choice.

Tradition and vision, shaping the future.